Series-A HR-tech SaaS, Paris.
Trial-to-paid conversion moved from 11% to 34% in six weeks. The page itself didn't change — only the claim in the hero did.
See the full casePROFIT MAKER COPYWRITING
Turn readers into buyers.
For SaaS teams chasing trial-to-paid, DTC brands chasing AOV, and coaches chasing launch revenue — copy that's judged on the metric, not the mood.
Who we work with
- B2B SaaS
- E-Commerce / DTC
- Coaching & Info-Products
- Paris-based
- Serving France, the EU & English-speaking markets
- Bilingual EN/FR, natively written
- Paris studio since 2019
Traffic is not the problem.
You're not short on visitors. The ads run, the page ranks, the newsletter goes out. The traffic arrives — and leaves. The trial doesn't start. The cart doesn't clear. The reply doesn't come.
That gap has a name: the page doesn't say the one thing that would make a stranger act. Not a tone problem. Not a font problem. A missing-claim problem.
Every week it stays open costs a real number — a trial that never started, a cart that never cleared, a seat that never filled. We find the specific claim missing from your specific page, for your specific buyer, and put it back in.
Six services, one discipline.
01 Sales & Landing Pages The page gets rebuilt around the one claim it's missing. 02 Email & Lifecycle Campaigns Sequences that earn the send, mapped to the moment. 03 Website & Brand Messaging One positioning the whole company can write from. 04 SEO Content & Strategy Content built to rank — and to convert the searcher. 05 Ad Creative & VSL Scripts Hooks built to survive the first three seconds. 06 Conversion Audits & CRO Retainers A standing test programme, not a PDF in a drawer.
Proof, not promises.
8-figure DTC skincare brand, France/Benelux.
Cart-abandonment flow recovered 9.4% more revenue per send after the sequence was remapped to actual browsing behaviour.
See the full case
Solo business coach, French-speaking, six-figure launches.
Cart-open-to-close rate rose from 3.1% to 5.6% across a five-day launch, in the client's own voice.
See the full caseHow the work actually happens.
01 Diagnose
We read your funnel data and your actual buyer's objections before touching a headline.
03 Draft
We write the page or sequence against the one claim the diagnosis surfaced.
05 Report & iterate
We tell you what moved, and what we'd test next.
Why not just use AI?
What changed
- First drafts get faster. A lot faster.
- Hook and headline variations can be generated at volume.
- Tightening a draft that already has a point is a five-minute job now, not a day.
What a strategist still owns
- Which single claim the page bets everything on.
- Diagnosing why this specific buyer isn't converting — not a generic one.
- The number. Someone has to be accountable for the lift, and a prompt has no stake in being wrong.
We use the models. We don't outsource the judgment — or the accountability for what happens after you hit publish.
What clients say
See the price before you book the call.
Essential
from €2,400excl. VAT
One high-stakes page, rebuilt around the objection that's actually stopping conversion.
See packages Popular
Growth
from €3,900excl. VAT
Two sequences plus the segmentation map that ties them together.
See packagesEssential
from €1,800excl. VAT
A single full-funnel audit and ranked hypothesis backlog — no ongoing testing.
See packagesFrequently asked questions
How much does this cost?
Packages start at €1,200 excl. VAT for a defined SEO content sprint and run to €9,800 excl. VAT for a full brand-messaging engagement. Every price is published on /pricing/ — you'll know the number before you ever book a call.
How long does a project take?
Most one-off packages run 2–4 weeks from kickoff to final draft, depending on scope. Retainers (SEO, CRO) run monthly, ongoing. Exact turnaround is stated on every package.
Why would I pay a strategist when I can draft this with ChatGPT myself?
You can, and the first draft will be faster than ever. What a model can't do is interrogate your actual buyer's objections, decide which single claim to risk the page on, or own the number afterward. That's the part you're buying.
You're based in France — do you actually work in English?
Yes. This is a genuinely bilingual studio: FR and EN copy are both written natively, by the same team, on the same domain — not a French site with a translated shell.
What if I just need one page, not a full package?
The Essential tier on most services covers exactly that — one page or one sequence, scoped and priced upfront. See the relevant service page for what's included.