06 / CONVERSION AUDITS & CRO RETAINERS
The funnel isn't broken. It's leaking in five places nobody's measured.
Healthy traffic and flat conversion usually means several small leaks, not one big villain. We run a standing, evidenced test programme — audit, hypothesis, test, report — and keep the log open so you can see it move, month over month.
What we usually find
- 01 — The pricing page states the price before it states why the price is fair.
- 02 — Checkout adds a form field nobody's ever explained a reason for.
- 03 — The trust signal that would close the deal sits three scrolls below where the doubt appears.
One audit finds three leaks. It doesn't fix the fourth one that opens next month.
A funnel isn't a fixed object — new pages ship, new traffic sources open, a competitor changes their pricing page, and the leak that mattered in March isn't the one costing you in June. A single audit is a snapshot of a moving target, and most of them end up as a PDF nobody revisits after the kickoff call that commissioned it.
This is the one service on the site built to be a standing relationship, not a project with an end date — the test log stays open, and so does the reporting rhythm.
What's included
Monthly audit pass
A fresh review of the funnel's weakest step, based on that month's actual data.
Ranked hypothesis backlog
Every finding ranked by expected impact and effort — not just listed.
Test-ready copy
Variant copy for each hypothesis, ready to implement in your testing tool.
Monthly reporting call
What shipped, what won, what's next.
Live experiment log
An open, running record of every test — not a sealed report.
How we work on this service
Diagnose (week 1)
Full-funnel audit against that month's actual data.
Hypothesise (week 1–2)
Findings ranked, written as testable hypotheses.
Write & ship (week 2–3)
Variant copy delivered, implemented by your team or a specified partner.
Measure (ongoing)
Results tracked as each test reaches significance.
Report (monthly)
Reporting call, log updated, next month's priorities set from real data.
Proof
Updated 2026-08-01
| Month | Hypothesis | Result |
|---|---|---|
| 1 | Trust signal moved closer to the checkout button | +4.1% checkout starts |
| 1 | Price justification moved above the price line | +2.3% conversion |
| 2 | Shortened the form step | +3.0% completion |
| 2 | Shipping note surfaced earlier | no significant effect |
| 3 | Social proof added to the pricing page | +4.6% conversion |
Illustrative example
14%
6 tests shipped in the first quarter of the retainer; cumulative checkout-conversion lift of 14% across the tested pages.
Mid-market outdoor-gear ecommerce brand, France
See the full casePackages
Essential
€1,800excl. VAT
€2,160 incl. 20% VAT
A single full-funnel audit and ranked hypothesis backlog — no ongoing testing.
- Full-funnel audit
- Ranked hypothesis backlog
- Findings walkthrough call
2 weeks
Growth
€2,600/moexcl. VAT
€3,120/mo incl. 20% VAT
The standing programme — 2–3 tests a month, reported monthly.
- Monthly audit pass
- 2–3 tests/month
- Test-ready copy
- Live experiment log
- Monthly reporting call
Monthly, cancel with 30 days’ notice
Flagship
€4,900/moexcl. VAT
€5,880/mo incl. 20% VAT
A faster cadence — 4–5 tests a month, priority turnaround.
- Monthly audit pass
- 4–5 tests/month
- Test-ready copy, priority turnaround
- Live experiment log
- Monthly reporting call
Monthly, cancel with 30 days’ notice
Custom / Enterprise
Price on request
Multi-funnel or multi-market testing programmes.
- Scoped individually
Service FAQ
Is Essential just a cheaper version of the retainer?
No — Essential is the one-off audit only: diagnosis and a ranked backlog, no ongoing testing. Growth and Flagship are the standing programme that actually runs the tests, month over month.
Who implements the tests?
We deliver test-ready copy; implementation sits with your team or a CRO/dev partner, unless we've scoped that separately. We're happy to work directly with whoever owns your testing tool.
What testing tool do you need us to use?
None specifically — we write for whatever you run (VWO, Optimizely, a native platform A/B tool, or a simple 50/50 launch). No stack requirement on our end.
How many tests actually run per month?
Growth ships 2–3, Flagship ships 4–5 — sized to reach statistical significance on your actual traffic, not an arbitrary count.
Can we cancel the retainer?
Yes — monthly billing, cancel with 30 days' notice. See the Terms and Refund pages for the full detail.