Every question we get asked before a call.

They're the price for the scope stated on the package. If your situation needs more — a fourth stakeholder interview, a fifth page — we quote the difference before doing the work, never after.

Yes — 50% to book the kickoff slot, 50% on delivery of the first draft. Retainers are billed monthly in advance.

Card, via the checkout on this site. Bank transfer is available for Flagship and Custom/Enterprise engagements — ask on the strategy call.

Yes — add each to the cart separately; the checkout totals them together. For a bundled discount on 3+ services, book a call instead.

No — prices are shown ex-VAT (HT), with the VAT-inclusive (TTC) figure alongside. 20% French VAT is added at checkout for French buyers and EU buyers without a valid VAT ID; a valid intra-EU VAT ID issued outside France triggers reverse charge instead.

We work with what exists. Less data means a longer diagnose phase, not a skipped one — we'll tell you upfront if that shifts the timeline.

Diagnose and Position resist compression — that's where the judgment happens. Draft and Sharpen can sometimes move faster with quicker feedback turnaround on your end.

Analytics access, anything reflecting the buyer's actual words (tickets, call recordings, reviews), and 45 minutes with your best stakeholder.

Collaborative by default — a check-in at the end of Diagnose to confirm the claim, and another after the first draft.

We say so explicitly before drafting, and requote if the scope genuinely changed — never quietly doing more or less than what was agreed.

Diagnose, Position, Draft and Sharpen repeat monthly at a smaller scale; Report & Iterate is the standing rhythm rather than a one-time close-out.

Only the words and their structure. We hand off copy annotated for your designer or developer; we don't build pages ourselves unless separately scoped.

No — too much sits outside the copy (traffic quality, offer, price, product). We guarantee work built from evidence, not opinion, with a clear before/after you can measure.

Paid media spend, design/development implementation, photography or video production, and any new software your team doesn't already run. Full list on /pricing/.

One-off packages fix a specific, currently underperforming asset. Retainers (SEO, CRO) exist because rankings and funnel leaks are moving targets, not a one-time fix. The comparison table on /services/ sorts this in about five minutes.

You can, and the first draft will be faster than ever. What a model can't do is interrogate your actual buyer's objections, decide which single claim to risk the page on, or own the number afterward. That's the part you're buying.

Yes. This is a genuinely bilingual studio: FR and EN copy are both written natively, by the same team, on the same domain — not a French site with a translated shell.

Each package includes a stated number of consolidated revision rounds. We ask for one bundled round of feedback rather than a rolling stream of small edits — that's what keeps the stated turnaround honest.

Central European Time, Mon–Fri 09:00–18:00. We reply within 1 business day, usually sooner.

Yes — 20% French VAT for French and non-VAT-ID EU buyers, shown alongside the ex-VAT price on every package. A valid intra-EU VAT ID issued outside France triggers the reverse-charge mechanism instead.

Free cancellation or rescheduling up to 24 hours before a booked strategy call or project start; cancellations within 24 hours may incur a 50% fee. Statutory EU withdrawal rights apply to consumers. Full detail on the Refund & Withdrawal page.

Yes — enter it at the billing step of checkout. EU reverse-charge applies automatically where the ID is valid-format and issued outside France.

Terms, Privacy, Refund/Withdrawal and the Cookie Policy are linked in the footer of every page.