05 / AD CREATIVE & VSL SCRIPTS
The hook has three seconds. Most scripts spend them on the logo.
Climbing CPA usually isn't an audience problem — it's a creative-fatigue problem wearing an audience-problem costume. We test hook angles at volume, structured as a beat sheet before a single frame gets shot, so the angle is proven before production spend happens.
INT. HOOK — 0:00–0:03
"Your CRM already knows this deal is dying. It just isn't telling you."
PLG freemium mobile app, France/EU
CPA doesn't climb because the audience got smaller.
It climbs because the same four angles have run for six months and the platform has learned to skip past them. The usual response is "let's make a new video" — new colours, new music, same underlying claim, same three seconds of nothing before the logo.
New creative that repeats the old angle is the same ad in a different coat. We audit which angles are actually exhausted, generate a real bank of new ones, and script the strongest before anyone books a shoot.
What's included
Hook-angle audit
What's been tried, what's exhausted, what's never been tested.
Angle bank
8–12 distinct hook angles, written as opening lines, before a script gets drafted.
Full scripts
The strongest 3–5 angles developed into full scripts, beat-sheet structured.
Storyboard-ready breakdown
A scene / beat / duration table for your editor or production team.
One revision round per script
Built into the price.
How we work on this service
Diagnose (3–4 business days)
We audit existing ad performance and creative history to find which angles are actually exhausted versus untested.
Angle bank (3–5 business days)
We generate and rank a wide angle set against the audit.
Script (5–7 business days)
The strongest 3–5 angles developed into full scripts.
Storyboard (2–3 business days)
Each script broken into a shootable beat sheet.
Handoff (1 day)
Delivered with production notes for your editor or shooter.
Proof
28%
| # | Beat | Duration |
|---|---|---|
| 1 | Hook | 0:00–0:03 |
| 2 | Name the problem | 0:03–0:08 |
| 3 | Agitate | 0:08–0:15 |
| 4 | Proof | 0:15–0:22 |
| 5 | CTA | 0:22–0:30 |
Illustrative example
28%
Hook rate (3-second view-through) rose from 19% to 41% across the new angle set; CPA fell 28% over the same flight.
PLG freemium mobile app, France/EU
See the full casePackages
Essential
€1,400excl. VAT
€1,680 incl. 20% VAT
An angle bank and two full scripts — enough to break a fatigue plateau.
- Hook-angle audit
- 8-angle bank
- 2 full scripts
- Storyboard breakdown
- 1 revision round per script
1.5–2 weeks
Growth
€2,900excl. VAT
€3,480 incl. 20% VAT
The full angle bank and four scripts, ready to test across a campaign.
- Hook-angle audit
- 12-angle bank
- 4 full scripts
- Storyboard breakdowns
- 1 revision round per script
2–3 weeks
Flagship
€5,900excl. VAT
€7,080 incl. 20% VAT
A full creative sprint — two campaigns' worth of angles and scripts.
- Hook-angle audit
- Full angle bank
- 8 full scripts across 2 campaigns
- Storyboard breakdowns
- 1 revision round per script
4–5 weeks
Custom / Enterprise
Price on request
Ongoing creative-testing volume across multiple accounts or markets.
- Scoped individually
Service FAQ
Do you shoot or produce the video?
No — scripts and storyboards only. We work alongside your production team, or can point you to one we trust, but filming and editing aren't part of this service.
How many angles is "enough"?
Depends on your testing velocity, not a fixed rule. We size the angle bank to how fast your account actually burns through creative.
Do you write for TikTok/Meta/YouTube specifically?
Yes, format-specific — native-feeling hooks for TikTok/Reels versus VSL-length structure for YouTube or webinar funnels. We ask which platforms before writing anything.
What's a VSL, exactly, and do you write long-form?
A video sales letter — a scripted long-form video (typically 10–30 minutes) used in webinar and launch funnels. Yes, we write full VSLs, structured with the same beat-sheet discipline as a short-form ad.
Do you guarantee CTR or ROAS?
No — platform, targeting, offer and creative all interact, and we don't control all four. What we guarantee is angles tested against a real audit of what's already been tried, not guessed at a desk.