A studio that treats copywriting as the whole discipline, not a line item.
Started because a rewrite kept getting re-skinned.
Profit Maker Copywriting started in 2019, when its founder left an in-house growth role at a Series-B SaaS company after watching the same homepage get "refreshed" four times in two years — new fonts, new hero image, same underperforming claim underneath each one.
The studio exists on the belief that most underperforming copy isn't badly written. It's missing the one piece of research that would have told the writer what to say — which means the fix is almost never a better sentence. It's a better diagnosis.
Today the studio is based in Ivry-sur-Seine, in Greater Paris, and works across three ICPs and two languages, on the same conviction: price it plainly, prove it specifically, and never hand off a page without knowing why it should work.
Principles
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Diagnose before you draft.
Every engagement starts with research, not a blank document.
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Price what you can defend.
If we can't tell you the cost before the call, we don't sell it.
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Publish proof, not promises.
Every claim on this site is a number attached to an anonymised, checkable shape.
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Write to the buyer, not the brief.
Segmentation isn't a nice-to-have. It's most of the job.
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Own the number.
We don't hand off a page and disappear before the result comes in.
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years active
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projects delivered
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ICPs served
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languages, written natively
Team
Founder & Lead Strategist
Runs discovery personally on every SaaS and B2B engagement.
Senior Copywriter, FR
Writes every French-market page natively — never translated.
Senior Copywriter, EN
Leads e-commerce and coaching engagements across English-speaking markets.
One studio, genuinely two markets.
Most "bilingual" agency sites are one language with a translated shell bolted on. This one isn't — the FR and EN pages are written by different native speakers, from different research, because a French buyer and an English-market buyer are persuaded by different things: the visible method and direct founder access first for one, the writing itself as proof for the other. Same studio, same standards, different amplitude.